Summary

As a visual designer, I designed a series of blog thumbnails to create a strong first impression and improve content discoverability across digital platforms. The goal was to develop a consistent yet flexible visual language that aligns with the brand’s identity while clearly communicating each blog’s topic at a glance.

I focused on layout hierarchy, typography, color usage, and imagery to ensure readability at smaller sizes and visual impact across web and social channels. Each thumbnail was designed to balance brand consistency with contextual differentiation, helping users quickly identify content categories while maintaining a cohesive look.

The final designs enhanced visual storytelling, improved click-through appeal, and established a scalable thumbnail system that can be easily extended for future blog content.