Hygraph Website Visual Evolution
Visual direction research, website structure, illustration style & execution
Berlin, Germany
2025
Hygraph is a powerful headless CMS with a highly technical product offering. However, its visual presence didn’t fully communicate the scale, maturity, and enterprise-readiness of the platform.
This project focused on elevating Hygraph’s website experience to feel more enterprise-grade, credible, and strategically positioned — while still retaining its innovative and developer-forward DNA.
The goal was not just a visual refresh, but a perception shift.
Summary
This project reimagines Hygraph’s website with a strong focus on user experience—prioritizing clarity, usability, and intuitive content flow. The redesign aims to help users quickly understand Hygraph’s value, navigate complex information with ease, and move confidently through the product story.
The existing website contained rich information but lacked smooth product story. First-time visitors often faced friction in understanding the product offering, while key content was buried under competing visual elements. The challenge was to simplify decision-making without reducing informational depth.
The redesign establishes a refined visual system built around bold typography, structured layouts, and purposeful use of color. I emphasized clarity and restraint, allowing the brand voice and product messaging to take center stage. Modular components and consistent spacing reinforce brand recognition while supporting future growth.